Sustainable fashion is a new look at the fashion industry, which is based on the principles of conscious consumption, ethical production, focus on long-term use, care for the world and environment Today, Sustainable Fashion is not just a trend, it is a necessary measure.
The basic principles of sustainable fashion:
- Reducing: careful use of natural and human resources
- Upcycling: reuse of ready-made items
- Recycling: recycling of waste and things for making new ones
How sustainable fashion came out?
The term “sustainable development” first appeared in a 1987 report by the United Nations Commission on Environment and Development, known as the Bruntland Commission, named after Norwegian Environment Minister Harlem Bruntland. The key idea of sustainable development according to Bruntland is based on the balance of resources between generations and economic growth that doesn’t lead to environmental degradation.
The Scandinavian countries have always held the primacy in matters of conscious consumption and environmental protection — it is not surprising that a company engaged in consulting in the field of sustainable fashion Green strategy appeared there.
How large fashion houses support Sustainable fashion
Large Fashion houses are following principles of sustainable fashion by investing in eco-startups. For example, Chanel has invested in the startup Evolved by Nature, which researches ways to replace chemicals with natural components. Swedish brand H&M release capsule collections created from recycled materials. Inditex company, which owns the Zara, Oysho, Uterque, Pull & Bear, Bershka, and Stradivarius brands, has launched the Join Life initiative. The project includes the opening of eco-efficient stores, the use of packaging from recycled materials, a program for collecting used clothing.
The UK’s fashion habit is growing and, while it does, the amount of clothing waste continues to mount too. As the seasons change, it’s a good time to talk about the impacts of clothing on the environment.→
Wastes of the fashion industry and their impact on the environment
Every year, about 98 tons of various raw materials from fabrics to chemical dyes and 93 billion cubic meters of water are used for the needs of textile production. For a full production cycle of one cotton T-shirt, approximately 2,700 liters of water are required. During the manufacture of clothing, 1.2 billion tons of CO2 were released into the atmosphere. According to the UN, if this process does not slow down, instead of 8% of the greenhouse gases that the textile industry leaves today, by 2025 this industry will account for 25% of the carbon “stuff”.
According to the data ecothes.com the fashion industry accounts for: 8.1% of global greenhouse gas emissions; 20% – 35% of all primary sources of microplastics in the World Ocean are elements of synthetic clothing; 98% of the materials are new resources, and only 1-2% are reused materials