creative industries

Creative Industries

The future of jobs focused on creativity

AI-based customer service, self-driving cars, warehouses managed by robots – intelligent technologies can replace humans almost in every industry where mechanical tasks are the major part of the job. Whereas, in the creative industries where high cognitive, social, and emotional-social skills are key, we will rely on the human mind for a longer time.

Moreover, compared to traditional manufacturing, trade, or even worse mining, creative industries are adding more social and economic values. These are the reasons, that creative industries are the backbone of The Distrikt. Our focus is to redevelop creative industries in Gyumri by creating quality education and job opportunities in this sector.

Creative industries or Orange Economy include businesses with creativity at their heart, such as art, design, fashion, architecture, music, literature, high-tech. These professions are based on human’s capacity to think, create, innovate, design. Compared to resource-based industries, the creative sector is generating higher social and economic value. Not surprisingly, the creative class makes up to forty percent of the workforce in wealthy nations.

Global Creativity Index

The Global Creativity Index (GCI) is measuring and ranking countries based on 3 factors – talent, technology, and tolerance. These are critical pillars that affect the development of creative industries. Countries that score highly on the GCI have higher levels of productivity, competitiveness, entrepreneurship, ecological performance, and overall human development.

Armenia is in 103rd place among 139 countries.


How to attract creative people and develop Creative Industries? 

Indeed, the greatest music innovations, fashion movements, innovative start-ups were created due to the favorable ecosystems. The small cities as Gyumri have the advantage to easier connect people and enable urban economic networks –  people meeting, talking, sharing, working, innovating. The challenge is to create an attractive environment and make innovative technologies accessible. This is the objective of The Distrikt.

How we develop Creative Industries in The Distrikt

The first step is creating an innovative and sustainable environment to attract talented, creative people and enterprises.

Second step: the development of an ecosystem of creative industries and networks – music, fashion, design, architecture, and high tech. Basically, The Distrikt becomes an open platform to connect different actors in Gyumri such as Tumo center graduates, university students, start-ups, NGOs as stakeholders in creative industries.

Credit: Fashion Designer Vahan Khachatryan
World Economic Forum

How is creativity connected to global economic development?

Creative Industries

Trends show the ‘creative economy’ can cultivate meaningful work, make money and help deliver prosperity for all.

unesco, xian

Today, the cultural and creative industries generate annual global revenues of US$2,250 billion and exports of over US$250 billion.