Responsible Consumption and Production

Responsible Consumption and Production

State budget deficit and mother land’s biodiversity deficit

Are you an Armenian? Then you have debts. Besides the monetary ones created by the governments. As an average Armenian your Ecological Footprint is 1.8 gha, while your budget is 0.7 gha. So you have a dept -1.1 gha. If you are an American then your dept is – 4.6, as a Chiense -2.8. Your depts are passing to your next generations and becoming bigger and bigger. To cover your debts you need to consume and produce sustainably.

The world’s ecological deficit is referred to as global ecological overshoot, and all nations together use the equivalent of 1.6 Earths to provide the resources we use and absorb our waste.

The goal of The Distrikt is to introduce a brand-new model of sustainable consumption and production that is enabled by the use of innovative technologies and approaches.

Sustainable production and consumption is a matter of choice

We can use the money to buy local produce, fairly made products that create decent jobs for the locals and respect the common goods as nature, avoid the use of plastic and creating waste, and so on. Creating demand for sustainable products leads to responsible production – to work for profit and for the sustainable development of the local communities.

This is the production and consumption culture The Distrikt aims to create for Gyumri and for the world.

The Distrikt: a showcase of responsible consumption and production

In fact, the target of the Distrikt is to minimize its ecological impact until 0 becoming a carbon-neutral community. That is possible with the use of innovative technologies and mechanisms such as solar electricity and heat, geothermal heating and cooling systems, biogas from the local organic waste, bio wastewater treatment plants, aquaponics, integrated urban planning and sustainable mobility use. This list is long, the mechanisms are comprehensive and carefully engineered.

However, our focus goes beyond that as we aim to improve the living conditions of the local communities creating income opportunities for them.  The Distrikt aims to become an alternative and sustainable model of doing business that is focused on local development and shows that it is possible to have profit and remain responsible,  as there is no trade-off.

Here are the main principles shaping production and consumption culture in The Distrikt.

  • Impact Investing

    As The Distrikt, the local startups are impact-driven producers.

  • Circular Economy

    Minimizing the waste is the driver for food, water, and other resources.

  • Clean Technologies

    Biogas, solar and geothermal – clean and safe energy only.

  • Nature Conservation

    Recovery of the local biodiversity – “10,000 trees” project

  • Local Food

    Production and consumption of local food only in 0 waste shops.

  • Behavioural Change

    Strategic sustainability communication by the SDG Center with the local residents and enterprises.

  • Clean Mobility

    No fossil fuel – walking, cycling, and electric shuttle.

SDG 12 Responsible Consumption and Production

The Distrikt contributes to the SDG 12 Responsible Consumption and Production. The goal is to ensure sustainable consumption and production patterns.

SDG 12 Responsible Consumption and Production
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Ensure sustainable consumption and production patterns.

Sustainable Production and Consumption

Humans use as much ecological resources as if we lived on 1.6 Earths. The Ecological Footprint is the only metric that compares the resource demand of individuals, governments, and businesses against Earth’s capacity for biological regeneration.

Sustainable Production and Consumption

Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that examines the most effective ways to shift consumer behaviors to be more sustainable.

Impact Investing

Retail is undergoing an unprecedented transition. The internet has led to new sales channels and new opportunities to reach out to customers, and globalization has opened markets and introduced new competitors.